A sponsorship from Ford is supporting bike share program in the Bay Area But there are so many others groups who don't support the same. This bike-share program is organized by a firm called Motivate who are operating the campaign in many other cities. The mission of this program is to boost this bike-share program from a traveler amenity to main transfer solution for all residents in the city.
Jessica Robinson of City Solutions, Ford’s urban mobility division said, “Cities are very much at an inflection point with the services that they’re able to deliver and the role of private operators within that. They’re looking at how do they balance service in a coverage area with places, where they’re seeing demand and where they feel like they don't have the right choices.”
The common reason of bike share campaign disapproval is that there is no enough docking system in lower-income areas of the city. And the absence of infrastructure is coming from the locality itself which is saying “no, thank you” to bike-share docks.
On this, Dani Simons, Motivate Spokesperson said, “We want to make sure GoBike is planned by Bay Area residents, for Bay Area residents”. For the bike-share program to benefit localities, for example, the Mission, Grande (who runs Bicis Del Pueblo, “Bicycles for the People”) says that program must cover the needs of local residents.
Grande said, “Planning is not just the physical placement of something. It's really about the process. We’ve seen so many planning fixes that have come into communities of color, in low income and working-class neighborhoods that it feels like we’re being planned on. When we’re not at the table, we’re on the menu, and our community gets eaten up.”
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